denotes premium content | Nov 21 2008 
News
posted 1 Aug 2008
Fulbright & Jaworski tops a national survey in which more than 98 percent of in-house corporate lawyer participants said they recognize the global law firm. The finding is evidence of the positive client relationships Fulbright has established and is a predictor of future performance, the BTI survey says.
While nearly 50 percent of corporate counsel cannot identify a single distinguishing characteristic about a typical law firm, BTI’s survey found that Fulbright has a distinct competitive advantage due to its market differentiation. Fulbright is among the top 10 firms evaluated for market differentiation, including superiority, thought-leadership, innovation, client focus, business savvy and value.
